Discussed is the development, history, and organization of the Council for Advancement and Support of Education (CASE). The book draws heavily on records of CASE and its predecessor organizations as well as on the speeches and writings of college and university presidents, trustees, deans, and other leaders in higher education. CASE represents all the professional specializations in college and university advancement - alumni, administration, fund-raising, public relations, public information, publications, and periodicals. (Author/KE)