ERIC Number: ED130360
Record Type: RIE
Publication Date: 1976
Reference Count: 0
The Effect of Vertical Camera Angle on the Perceived Credibility of a Televised Speaker.
Avery, Robert K.; Long, John F.
In order to test the effects of high camera angle on credibility, high- and low-camera-angle versions of a televised speaker were recorded on videotape. Semantic differential ratings of the speaker were obtained from 176 college students randomly assigned to high- or low-camera-angle treatment groups. Factors identified as dynamism, competence, and sociability emerged from analyses of the semantic differential ratings, but high- and low-camera-angle groups differed only in their ratings of the speaker's sociability. These results are interpreted as supporting the argument that theoretical concepts of power and dominance are not highly similar to the construct of source credibility. (AA)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Western Speech Communication Association (San Francisco, November 1976)