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ERIC Number: ED130273
Record Type: RIE
Publication Date: 1976
Pages: 323
Abstractor: N/A
Handbook of Reporting Methods.
McCombs, Maxwell; And Others
The techniques of behavioral scientists--field surveys, experiments, and content analysis--are becoming increasingly important to journalists as skills in the art of interviewing. This book is an introduction to behavioral science methodology for both prospective and professional journalists. Chapters are divided into three sections (strategies for reporting, methods of reporting, and the nature of news) and discuss social indicators for local communities, reporting and the scientific method, reporting surveys and polls, conducting a survey, sampling opinions and behaviors, mining community records and documents, interviewing, participant observation, journalistic field experiments, translating data into community information, and traditional and new concepts of the nature of the news. Subject, author, and source indexes conclude the book. (JM)
Houghton Mifflin Company, One Beacon Street, Boston, Massachusetts 02107 ($9.95 cloth)
Publication Type: Books
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A