The "Marshmallow Principle" introduced in this paper is stated as follows: "External pressure exerted on an organization to change its basic structure will, for as long as that pressure is applied, cause the organization's structure to bend and assume a new shape. Once the pressure is removed, the organization will reassume its original shape. Basic change in organizational structure is accomplished only when the key functionaries within that organization make an internal commitment to change." The author believes that when applied to American education, this principle addresses the need for internal changes in commitment among professional educators. How the principle is being accommodated in 1l basic strategies for accomplishing change embodied in the career education concept (which is seen as a positive application of the principle) is illustrated. Finally, a plea is made for continuing collaborative efforts on behalf of career education, which if successful will motivate professional educators and the public to decide for themselves to change the nature, structure, format, and delivery system of American education at all levels. (TA)