ERIC Number: ED130023
Record Type: RIE
Publication Date: 1972-Sep
Reference Count: 0
Corporate Policies and Procedures on Advertising & Promotion. Report of the Sub-Council on Advertising and Promotion of the National Business Council for Consumer Affairs.
National Business Council for Consumer Affairs, Washington, DC.
This report is the result of efforts to encourage thoughtful individual corporate action in maintaining up-to-date internal policies and procedures relating to the functions of advertising and promotion. Information for the report was gathered by sending letters to the chief executives of major national advertisers requesting a personal review of their companies' procedures and policies. Major headings are The Council, the Project, and the Reasons for the Report; Some Definitions, Changing Boundaries, and Recognition of Roles; Identification of Policy and Procedures, Suggestions for Implementation, and Awareness of Values; Summary of the Response, Replies to Specific Questions, and Comments Volunteered, and In Summary, the Need for Individual Initiative and Continuing Review. Final recommendations relating to developing and implementing corporate advertising and promotion policies and procedures are fully explained in the body of the report and are stated briefly in the summary section. The appendixes include letters to national advertisers from the Secretary of Commerce and the sub-council (Appendix A) and some specific examples of policies and procedures (Appendix B). (SH)
Descriptors: Administration, Administrative Policy, Administrators, Advertising, Business Responsibility, Concept Formation, Consumer Protection, Government Role, Merchandising, Organizational Development, Publicize
Superintendent of Documents, U. S. Government Printing Office, Washington, D.C. 20402 (Stock Number 5274-00003, $1.25)
Publication Type: Guides - General
Education Level: N/A
Sponsor: Department of Commerce, Washington, DC.
Authoring Institution: National Business Council for Consumer Affairs, Washington, DC.
Note: For related documents see CE 008 158, 008 160-166, and 008 168-169