ERIC Number: ED128789
Record Type: Non-Journal
Publication Date: 1976
Pages: 16
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Magazines and Their Importance as a Major Agricultural News Source in Rural America.
Wright, Donald K.
Telephone interviews were conducted with 112 residents of three rural Wyoming counties to determine sources of general and agricultural news and patterns of media use. Results indicated that farm and ranch news is gained from all facets of the mass media, but that magazines are used as a source more than is any other medium. Magazine usage was highest in the more rural areas of Wyoming; magazines were also listed as the source most people would want to keep if they could have only one source of farm and ranch news. Television was the major source of general news and was also rated as the source most would want to keep if they could only have one source of general news. Although television was rated as the most believable general news source, magazines were rated more highly than is usual in research of this nature. (Author/AA)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: Wyoming Univ., Laramie. Coll. of Arts and Sciences.
Authoring Institution: N/A
Identifiers - Location: Wyoming
Grant or Contract Numbers: N/A
Author Affiliations: N/A


