ERIC Number: ED128705
Record Type: RIE
Publication Date: 1976-Apr
Attitude and Information Change Effected by Drug Education via Broadcast Television and Group Viewing.
Wong, Martin R.; Barbatsis, Gretchen S.
The purpose of this research was twofold: (1) to explore the effectiveness of the mass media as a drug education tool, and (2) to find ways to make televised education more effective in stimulating meaningful learning and attitude change. This study hypothesized that television instruction experienced in the context of a structured small group, would encourage people to choose that method of learning, and the interaction would result in more learning and a more positive attitude. The results of the study show that the mass medium of television is an effective way to disseminate information about and change attitudes toward drugs and drug use. The experimental condition of group viewing, however, did not show significant differences over individual viewing. (SJL)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the annual meeting of the American Educational Research Association (San Francisco, California, April 19-23, 1976); tables on p. 10 may reproduce poorly