ERIC Number: ED128027
Record Type: RIE
Publication Date: 1976-Aug
Reference Count: 0
A. C. C. Community Survey.
Andersen, Roger C.; Reed, Dale R.
A community survey was conducted by Allegany Community College (ACC) in July of 1976 with five objectives in mind: to provide the college Public Relations Office with basic information to assist it in reaching the community; to assist the college in evaluating effects of its promotional efforts in the community, and to try to determine opinion relating to ACC's service to the community; to determine reasons underlying community selection of ACC as a place to continue education; and to assist the college in program planning. The survey was conducted by telephone using work-study students who were trained in the use of the survey instrument. Trial calls were utilized to develop a level of proficiency with the instrument and to reduce the possibility of injecting bias through the interviewer. The population selected was a 4% sample of all residential telephone numbers from the county telephone directory. The percentage of the sample population reached was 3.4%. Thirty separate analyses of each survey question were performed utilizing the number and percent of respondents who answered each item. The data are extensively broken down in this report and narrative analyses for each item are included. The survey instrument, a flow chart of the survey project, and a breakdown of survey results by sex and location are appended. (JDS)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Allegany Community Coll., Cumberland, MD.
Note: Best copy available