ERIC Number: ED127707
Record Type: RIE
Publication Date: 1973
Reference Count: N/A
Communications Public Relations. A Handbook on School-Community Relations. Revised.
New York State School Boards Association, Albany.
The purpose of this handbook is to set forth, for the day-to-day use of school board members, some of the proven methods of attaining and holding public interest and support of the schools. Guidelines are offered, adaptable to local situations, on measuring public opinion, press relations, the public relations team, advisory committees, handling criticism and complaints, and making community relations work. A completely new section has been added on the problems of communicating with segments of the public in the tense atmosphere that often surrounds a crisis. Special emphasis on "crisis communications" relates to the need for school district information to be given out at critical points in contract negotiations, such as at the declaration of an impasse or at the outbreak of a strike. (Author/MLF)
Descriptors: Advisory Committees, Boards of Education, Bond Issues, Collective Bargaining, Communication Skills, Conflict Resolution, Media Selection, Meetings, Negotiation Impasses, News Media, Press Opinion, Program Development, Public Opinion, Public Relations, School Community Relationship, Teacher Administrator Relationship, Teacher Participation
New York State School Board Association, Inc., 111 Washington Avenue, Albany, New York 12210 ($3.00)
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: New York State School Boards Association, Albany.