ERIC Number: ED127656
Record Type: RIE
Publication Date: 1976
Reference Count: 0
PR for School Board Members. A Guide for Members of Boards of Education and School Administrators to Improve and Strengthen School Information Programs. Volume 8: AASA Executive Handbook Series. ERIC/CEM State-of-the-Knowledge Series, Number Thirty-Three.
Bagin, Don; And Others
A majority of the people in the United States believe school boards are doing an inadequate job of informing them about board activities, according to a 1975 survey. This handbook is intended to inform school boards of the need for effective communication and to offer suggestions for establishing constructive contact with the public and with school personnel. All board communication efforts should be centered around a board communications policy that identifies avenues of communication and specifies who will be responsible for what communication functions. Copies of this policy should be made available to all school district employees, advisory committees, and all other organizations that have a special (even if temporary) relationship with the schools. This review of the literature on school public relations includes sections on board meetings, the news media, internal and external district publications, how to obtain feedback from the community, handling crises and controversies, and obtaining information. (Author/DS)
Descriptors: Board of Education Policy, Boards of Education, Communication (Thought Transfer), Community Involvement, Conflict Resolution, Elementary Secondary Education, Information Dissemination, Literature Reviews, News Media, Public Relations, Publicize, School Community Relationship
American Association of School Administrators, 1801 North Moore Street, Arlington, Virginia 22209 (Stock No. 021-00458, $2.50, quantity discounts, orders for $15.00 or less must be accompanied by payment in full and add $1.00 for handling and postage)
Publication Type: Reference Materials - Bibliographies
Education Level: N/A
Sponsor: National Inst. of Education (DHEW), Washington, DC.
Authoring Institution: American Association of School Administrators, Washington, DC.; ERIC Clearinghouse on Educational Management, Eugene, OR.