ERIC Number: ED127627
Record Type: RIE
Publication Date: 1976
Reference Count: 0
Political Activity and Media Use.
Moore, Roy L.
This study investigated the relationship between media use and political activity in a sample of 380 Charlotte, North Carolina, registered voters. Although voters were interested in the campaign (particularly as it came to an end), they rarely engaged in political activities other than discussing politics and voting. Political activities measured included door-to-door campaigning, working for a candidate, contributing money, wearing a button or displaying a sticker, writing or phoning on behalf of a candidate, and attending a political rally. Voters were assessed on the basis of degree of use of television and newspaper as high-TV/high-newspaper users, high-TV/low-newspaper users, low-TV/high-newspaper users, and low-TV/low-newspaper users. The majority of voters reported high usage of both media, and those who made greatest use of these news media were more likely to engage in other political activities. These findings added support to the idea that use of mass media during a campaign is a form of political behavior. (Author/KS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (59th, College Park, Maryland, July 31-August 4, 1976)