ERIC Number: ED127619
Record Type: RIE
Publication Date: 1976
Reference Count: 0
A Progress Report on a Multi-Systems Theory of Communication Behavior.
Grunig, James E.
Previous research is reviewed in which a multi-systems theory of communication behavior has been used to explain communication behavior of individuals and of several organization-related systems and subsystems. Recent research is then summarized which sought to develop conditional probabilities that communication behavior will occur in each of 16 theoretical situations, to use multiple regression analysis to test the theory, to determine whether motivation to communicate comes from individual or situational attributes, and to determine the effects of the 16 theoretical situations on the likelihood of joining organizations and on communication accuracy. Extensions of the theory to communities, families, and social systems are also proposed. (Author/AA)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (59th, College Park, Maryland, July 31-August 3, 1976); Not available in hard copy due to marginal legibility of original document