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ERIC Number: ED127555
Record Type: Non-Journal
Publication Date: 1976
Pages: 9
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Learner Verification: A Publisher's Case Study.
Wilson, George
Learner verification, a process by which publishers monitor the effectiveness of their products and strive to improve their services to schools, is a practice that most companies take seriously. The quality of educational materials may be ensured in many ways: by analysis of sales, through firsthand investigation, and by employing a system of evaluators within the school system. Two case studies are described, one detailing the failure of a product designed to aid in word recognition, the other outlining the use of an independent research group to predict teacher and student acceptance of a flexible instructional packet. While the analysis of educational needs and the pretesting of instructional materials may increase production costs, they can also prevent the proliferation of irrelevant products. (KS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A