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ERIC Number: ED127438
Record Type: RIE
Publication Date: 1974
Pages: 310
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Orientation to Marketing Careers.
Wilkie, Barbara J.
Designed as a 6- to 9-week unit of instruction at the middle or junior high school level, this course offering represents a segment of a comprehensive course in orientation to vocational occupations. (When this comprehensive course is completed, a student may enroll in one or more of the three elective courses in distributive education providing an opportunity to explore in greater depth career opportunities in retailing, marketing service industries, and wholesaling--each of which has its own similar curriculum guide). The offering covered by this curriculum guide is intended to make the student aware of the broad field of marketing activities and the careers available to him within the various businesses, industries, and agencies. The guide is divided into two sections: The Teacher's Guide and Student Materials. The ten units in the Teacher's Guide are (1) Making It In Marketing, (2) Marketing Research and Information, (3) Standardization and Grading, (4) Buying Materials, Machinery, Manpower, (5) Personal Selling and Promotion, (6) Storage of Merchandise, (7) Transportation of Products and People, (8) Financing Marketing Activities, (9) Risks Involved in Marketing, and (10) Management Decisions and Policies. Each unit includes competency statements, performance objectives, concepts developed, suggested equipment, recommended materials, consumable supplies, special resources, pre- and post-test evaluation instruments--with keys, group and individual learning activities, and special media. The Student Materials section is composed of (1) Student Handouts, (2) Scene and Survey Evaluation Instruments, and (3) Special Resources (Audio-Visuals, Resource Publications, Commercial Games, and Names and Addresses of Sources). (HD)
Florida Department of Education, D/D Section, Division of Vocational Education, Knott Building, Tallahassee, FL 32304 (In-state $6.34, Out-of-state $12.49)
Publication Type: Guides - General
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Florida State Dept. of Education, Tallahassee. Div. of Vocational, Technical and Adult Education.
Note: For related documents see CE007587-589