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ERIC Number: ED127029
Record Type: RIE
Publication Date: 1976-Apr
Pages: 11
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Research and Development in Commercial Television Programming for Children: Implications for Education.
Kaplan, Marjorie
The research and development process in the children's commercial television programming industry is examined to determine possible applications to educational research and development. The children's commercial television industry's research and development model usually consists of the following phases: research (market analysis); preliminary development; marketing; product development; production; dissemination; and evaluation. The research phase is basically non-empirical, and generally represents an assessment of market demands and network programming needs. Experts on children are sometimes, but not always, consulted. It is suggested that: (1) there is a need to research the substance of moral and social messages (overt and covert), and to define the attributes of the product which capture and hold the attention of children; (2) educational development might benefit from the style of management found in the children's commercial television industry, in which an executive producer, with both technical and managerial competence, oversees all phases of development, marketing and production; and (3) more emphasis should be placed on assessment of market, consumer and interest group wants and needs when determining the substance and type of educational products to be developed. (Author/MS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Educational Research Association (San Francisco, California, April 19-23, 1976) ; Best copy available