ERIC Number: ED126913
Record Type: Non-Journal
Publication Date: 1976
Reference Count: N/A
Gaylord White Project, Operational Stage. Final Report.
Marshall, Carter L.; And Others
The Gaylord White Project, a pilot program in the use of television to promote the health and well-being of the elderly, used bi-directional cable television to deliver programs to the residents of a low-income, East Harlem housing project for the aged. For 15 months, health education and community information messages were delivered to investigate the use of: (1) demonstration television program modules; (2) physicians as communicators with lay audiences; and (3) peer communication in affecting social well-being. Evaluative research investigated the viewing habits and attitudinal changes of the participants. This report summarizes the planning, operation, technology, and research findings of the project. (EMH)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Lister Hill National Center for Biomedical Communications, Bethesda, MD.
Authoring Institution: Mount Sinai School of Medicine, New York, NY.
Identifiers - Location: New York (New York)