ERIC Number: ED126880
Record Type: Non-Journal
Publication Date: 1973-May
Reference Count: N/A
Research and Evaluation in Educational Television.
Mielke, Keith W.
A fundamental distinction is made between basic research which seeks out new, generalizable knowledge, and administrative research which provides information useful to decision makers who have a task to perform. Attention is then given to four types of administrative research: background research, formative research, summative research, and policy research. A concluding series of questions and comments about a hypothetical educational television program puts the separate research branches back into their natural interrelationships. (CH)
Descriptors: Administrator Evaluation, Communications, Decision Making, Educational Television, Evaluation, Evaluation Methods, Formative Evaluation, Media Research, Performance Criteria, Problem Solving, Program Evaluation, Research, Research Criteria, Research Methodology, Summative Evaluation, Television Research
Publication Type: Books
Education Level: N/A
Sponsor: Ford Foundation, New York, NY.
Authoring Institution: Stanford Univ., CA. School of Education.