ERIC Number: ED126867
Record Type: Non-Journal
Publication Date: 1972-Jul-11
Reference Count: N/A
Formative Research in Attention and Appeal: A Series of Proposals.
Mielke, Keith W.; Bryant, Jennings, Jr.
Methods are suggested to measure the program appeal and audience attention of Children's Television Workshop productions. Among these are distractor techniques, one which permits subjects to discriminate between two simultaneously broadcast programs by selecting the audio track they most prefer and one used to rank order several programs. Requiring the subject to push a button to maintain the broadcast and then comparing the button pushing frequency of different programs; using physiological measures of excitement or arousal; and allowing children in day care centers to voluntarily select television viewing amidst a multitude of controlled distractions are also suggested. The final suggestions include sequential photographs of subjects in natural settings, profile analysis, infra-red photography of subjects viewing television in a dark room, and binocular testing which places a different image in front of each of the subjects' eyes and records which image is most captivating. (EMH)
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: Children's Television Workshop, New York, NY.