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ERIC Number: ED126865
Record Type: Non-Journal
Publication Date: 1973
Pages: 136
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Jamaican Project. Final Report.
Lasker, Harry
In 1972, a study was undertaken to test the reactions of media-inexperienced children in the Jamaican highlands to their first exposure to video-cassette-delivered episodes of "Sesame Street." Children were randomly selected from three different age groups: three to five-year-olds, six to eight-year-olds, and nine to eleven-year-olds. Groups of 15 age-grouped children were placed in a viewing room with a television monitor and with a distractor unit which flashed slides every eight seconds. Children's reactions were video-taped and coded into indices of distraction for each program segment. Data were then analyzed according to overall attention patterns and attention as a function of program structure, age of subjects, and viewing week. This report describes in detail the methodology employed and results obtained. (EMH)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: John and Mary R. Markle Foundation, New York, NY.; Ken Foundation, Inc., New York, NY.
Authoring Institution: Children's Television Workshop, New York, NY.
Identifiers - Location: Jamaica