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ERIC Number: ED126862
Record Type: Non-Journal
Publication Date: 1972-Sep
Pages: 48
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Verbal Response to "The Electric Company": Qualities of Program Material and the Viewing Conditions Which Affect Verbalization.
Chen, Milton
Since verbal responses are a salient and easily documented index of acquisition of learning skills, a project was undertaken in 1972 to collect and analyze the verbal response of viewers of "The Electric Company." A data collection instrument was designed to tally: (1) reading of print on a television screen; (2) spoken anticipation of print to appear on the screen; (3) instruction-related verbalization; (4) oral participation in songs; and (5)irrelevant verbalization. Data were collected during the course of 60 shows, and results were correlated with factors such as: viewing conditions, pre- and postviewing reinforcement activities, and production format. This report discusses the results in detail. (EMH)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: Spencer Foundation, Chicago, IL.
Authoring Institution: Children's Television Workshop, New York, NY.