ERIC Number: ED126575
Record Type: RIE
Publication Date: 1975
Reference Count: N/A
Marketing and Society. Study Guide.
Welsh, Robert S.; Blake, Rowland S.
This self-instructional study guide is part of the materials for a college-level programmed course entitled "Marketing and Society." The study guide is intended for use by students in conjunction with a related textbook, a workbook, a review guide, and a series of instructional tape casettes. The study guide contains a brief introductory section and instructions for students, as well as eight major units that focus in turn on planning marketing strategy, markets and buying behavior, product strategy, distribution strategy, promotional strategy, pricing strategy, controlling marketing programs, and criticisms of marketing. Each unit consists of a brief introduction, a list of goals and specific performance objectives, an outline of the significant ideas presented in the unit's instructional casette, a study directory that identifies relevant sections in the textbook, workbook, and review guide, a series of practical exercises and an answer key for the exercises, and a self-diagnostic test with answer key. (JG)
Descriptors: Autoinstructional Aids, Business Administration, Higher Education, Marketing, Merchandising, Programed Instruction, Programed Instructional Materials, Study Guides
Curriculum Development Manager, Institute for Personal and Career Development, Central Michigan University, Mt. Pleasant, Michigan 48859
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: Central Michigan Univ., Mount Pleasant. Inst. for Personal and Career Development.