ERIC Number: ED126404
Record Type: RIE
Publication Date: 1975-Oct
Reference Count: 0
Communication Channel Selection for Reaching Older Persons.
Rush, Ramona R.; K. E. M.
A number of general considerations in communication channel selection are noted, and the literature of channel use among older persons is reviewed. Selected approaches to communicating with older persons are described briefly. While television is the dominant medium among older persons generally, printed media play an important role also, especially among those with higher levels of education. On topics considered especially important, older persons appear to seek information across several channels of mass communication. Socialization into a "communication skills process" seems to affect channel use. Creation of new channels for communication with and among older persons has proved useful in some instances in the past, and holds promise for the future. (Author)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Gerontological Society, (28th Louisville, Kentucky, October 26-30, 1975)