ERIC Number: ED126379
Record Type: RIE
Publication Date: 1975
Reference Count: 0
Persuader Sex Differences and Peer Pressure Effects on Attitudes Toward Drug Abuse.
Stone, Christopher I.; Shute, Robert E.
This experiment was performed to assess the effects of the experimental confederates' sex and contrived group peer pressure on the drug attitudes of male college students. Subjects were exposed to all male or all female groups of experimental confederates (persuaders) who expressed either extremely pro-drug or anti-drug sentiments in a guided group discussion. A drug attitude survey encompassing four drug categories was administered immediately following the discussion. Significant differences were found between subjects in the anti-drug and pro-drug groups. The sex effect data indicated that the male subjects could more readily be influenced by female persuaders in both the anti- and pro-drug directions for the more socially acceptable drugs such as marijuana, hashish and stimulants. Implications of these findings for possible prevention and intervention strategies and for further research are discussed. (Author)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Pennsylvania State Univ., University Park. Addictions Prevention Lab.
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Educational Research Association (San Francisco, California, April 19-23, 1976)