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ERIC Number: ED126367
Record Type: RIE
Publication Date: 1972
Pages: 69
Abstractor: N/A
Reference Count: 0
Mass Media: A Cornucopia of Ideas for Adult Educators.
Niemi, John A.
The collection of readings deals with some important developments affecting the use of the mass media in adult education. These include cablecasting as a means of urging citizens to become involved in community problems, films as spurs to social action, and television programs that employ the soap opera format for educational ends. Also presented in the collection are suggestions for the future use of the mass media in adult education. These include the revival of radio listening groups, problems of visual literacy, and the need for more rigorous evaluation of ETV programs. Titles of the collection's five sections of readings are: (1) mass communication: its potential for adult learning; (2) adult learning via the media; (3) adult education via mass media; (4) evaluation of programs; and (5) new vistas. The collection was compiled for use in graduate level programs for adult educators. (Author/AJ)
Publication Type: Books
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Not available in hard copy due to poor reproducibility of parts of the original