ERIC Number: ED125964
Record Type: Non-Journal
Publication Date: 1976
Reference Count: N/A
Research Previews: November 1974, Volume 21, Number 2.
Scofield, Norma C., Ed.
This research report contains previews of research projects on four unrelated social science topics. The first research project, Personality Traits of Nixon and Ford as Seen by Political Science Students, sampled students at North Carolina University. The results indicated that Nixon was viewed as a rather negative person who is at odds with himself and others, while Ford was seen as a more positive person who gets along well with others and genuinely likes them. The second preview, The Meaning of Advertising Illustrations, sought to measure the effectiveness of illustrations in selected magazine advertisements. Although some results were inconclusive, in general there are different "meanings" given to an advertisement when the illustration alone has to communicate the message. The third preview, The Culture of Drinking in North Carolina: Preliminary Findings, compared college-student drinking patterns with parental religion, home drinking, parental drinking habits, and context of parental drinking. The fourth preview, Perceived Attributes of Superior Teachers: An Inquiry into the Giving of Teacher Awards, found that the superior teacher is one who is clearly competent in his field, concerned for his students' intellectual growth, and enthusiastic in bringing the field and the students together. (Author/DE)
Descriptors: Advertising, Commercial Art, Cultural Influences, Drinking, Nonverbal Communication, Personality Assessment, Politics, Public Officials, Publicize, Reports, Research Reviews (Publications), Social Science Research, Student Attitudes, Teacher Effectiveness, Teacher Evaluation, Teaching Skills
Publication Type: Journal Articles
Education Level: N/A
Authoring Institution: North Carolina Univ., Chapel Hill. Inst. for Research in Social Science.
Identifiers - Location: North Carolina