ERIC Number: ED125417
Record Type: Non-Journal
Publication Date: 1976
Reference Count: N/A
An Evaluation of the Recruitment Activities of Indiana University. Indiana Studies in Prediction Number Thirty.
Brigman, S. Leellen; Jochums, Brenda L.
What is the impact of the recruitment activities of the Prospective Student Office on the Bloomington Campus of Indiana University? In an effort to assess the degree of exposure to each recruitment activity and the effectiveness of each activity, surveys were mailed to students and their parents. Data were collected on in-state and out-of-state matrics and non-matrics and their parents. The highest percentages of prospective students were exposed to the catalogs and brochures and to the visit and tour. The highest median evaluations by prospective students were given to the visit and tour and to departmental institutes. Bringing prospective students or parents to I.U.B. campus for an organized tour or activity has the greatest influence in the decision about attending I.U.B. (Author/KE)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Indiana Univ., Bloomington.