ERIC Number: ED125108
Record Type: Non-Journal
Publication Date: 1975
Reference Count: N/A
Administration and Organization of Public Relations Programs in Virginia Public School Systems.
Pinelli, Thomas E.
This report describes a study that examined the characteristics of school public relations (PR) programs in Virginia in terms of their organization and administration. Specifically, the study sought to determine the number of school districts with established PR programs, to determine the number of school districts employing full-time or part-time PR directors, and to gather information on the design, organization, administration, staffing, financing, and evaluation of the PR programs in various school districts. Data for the study were gathered through a survey questionnaire mailed to the superintendents of all 139 Virginia school districts. Survey responses were compiled and summarized in order to describe the current status of public school PR programs in Virginia. Survey data were not statistically treated other than to calculate percentages based on the number of responses to each question. The appendix contains sample job descriptions for school PR directors that were submitted by several Virginia school districts, as well as a copy of the survey questionnaire. (Author/JG)
Publication Type: Dissertations/Theses
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Virginia