NotesFAQContact Us
Search Tips
ERIC Number: ED125041
Record Type: RIE
Publication Date: 1975
Pages: 19
Abstractor: N/A
Reference Count: 0
Toward a Taxonomy for Conceptualizing Persuasion in the Social Sciences.
Silvey, L.
A historical review of theories of persuasion and its relationship to such areas as argument and propaganda indicates a number of inherent weaknesses in the definitions and taxonomies which have been proposed. Definitions and classifications have been sometimes circular in nature, have reflected the special interests of their authors, have been ambiguous and vague in category definition, and have contradicted one another. As an alternative, persuasion should be considered the single encompassing term in any process of communication which influences thought, belief, attitude, or behavior. This conceptualization includes as subcategories of persuasion such other communicative modes as argumentation, propaganda, information, entertainment, and coercion. (AA)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented to the Social Sciences Division of the American Association for the Advancement of Science--Southwest and Rocky Mountain Division, Los Alamos, New Mexico, April 24, 1975