ERIC Number: ED124986
Record Type: Non-Journal
Publication Date: 1976
Reference Count: N/A
Children's Perceptions of Television Characters.
Reeves, Byron; Greenberg, Bradley S.
This study explores the cognitive dimensions used by children in differentiating among television characters. Similarity judgments between all possible pairs of 14 television characters were analyzed using INDSCAL, a multidimensional scaling method which allows for individual or subgroup differences in scaling solutions. By linking the results of the INDSCAL analysis with content attributes suggested by prior research, a parsimonious four-dimensional mapping is identified. This cognitive mapping is virtually identical for children at three different stages of cognitive development. Further, dimensions identified are strong predictors of the children's desires to model the social behaviors of the TV characters. The dimensions identified and discussed include those of feminine attractiveness, buffoonery, masculine strength, and activity. The findings also indicate that young boys and girls use the same dimensions in markedly different ways. (Author)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A