NotesFAQContact Us
Search Tips
ERIC Number: ED124948
Record Type: Non-Journal
Publication Date: 1975
Pages: 25
Abstractor: N/A
Reference Count: N/A
News Allocation Policies of American Daily Newspapers.
Drew, Dan G.; Wilhoit, G. Cleveland
The study reported in this paper, conducted during the winter of 1973-74, explored the newshole policies of U.S. daily newspapers in the context of rapid technological and economic changes. A national survey consisted of a structured questionnaire mailed to a stratified, random sample of newspapers selected by circulation size. Analysis of responses from 149 managing editors (46% of those queried) shows that 41% of the newspapers surveyed have newshole policies which set aside a minimum number of column inches for news each day regardless of advertising load; that 91% of the managing editors consider their paper's newshole policy to be adequate; that, however, the majority of managing editors frequently need to negotiate for additional space after the newshole is filled; that the proportion of space set aside for nonadvertising content has changed little in recent years; that those using a fixed minimum system for determining newshole size tend to be larger circulation papers which rank higher on a news potential index than papers using other systems; and that although the fixed minimum is the most popular method for determining newshole size, the number of papers using it has recently decreased. (JM)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A