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ERIC Number: ED124292
Record Type: Non-Journal
Publication Date: 1976-Apr
Pages: 46
Abstractor: N/A
Reference Count: N/A
A Content Analysis of the Breast-Feeding Information Given by the Physicians in the South Bend-Mishawaka Area.
Holloway, Shirley A.
Twenty books, pamphlets and booklets given by South Bend-Mishawaka, Indiana obstetricians and family practice physicians to expectant mothers were studied to determine their supportiveness towards breast feeding. Only booklets with four or more paragraphs on infant feeding were used. Successful and unsuccessful breast feeding and supportive and unsupportive information are defined and the past trend away from breast feeding and its effect on nursing mothers is reviewed. Results indicate that the majority of breast feeding information given to expectant mothers is unsupportive (55% unsupportive, 30% supportive, 15% ambivalent). This finding may be connected to the fact that many physicians rely on drug and formula companies to supply them with literature. Booklets of publishers with vested interests were compared to those of publishers with no vested interests. Findings showed that fewer supportive booklets and more unsupportive material came from publishers with vested interests. It is concluded that while supportive material is available and though progress has been made in informing women about breast feeding, pregnant women will need to seek physicians who are supportive of successful breast feeding. (SB)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A