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ERIC Number: ED124204
Record Type: Non-Journal
Publication Date: 1973-Aug
Pages: 16
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Worship and Multimedia.
Burke, Ken
In the spring of 1971 a study was conducted at various religious student centers at the University of Texas at Austin to determine the effectiveness of a multimedia presentation in several worship services. Effectiveness was defined as: 1) acceptance of the quality of the presentation by a distinct group of viewers; and 2) their recognition of cognitive challenges presented by the show. A multimedia presentation based on excerpts from the rock opera Jesus Christ Superstar was presented during a one-month period around the Easter celebration. The results showed that: 1) the particular congregations chosen did prove distinct in terms of orthodoxy; 2) the hypothesis that unorthodox worshippers would be more positively responsive to this multimedia presentation than would orthodox worshippers was not statistically confirmed; and 3) orthodoxy group and test group scores on the Superstar evaluation factors indicate that the presentation was effective since it was qualitatively lauded by all groups and received best by the more unorthodox Protestants. (HAB)
Publication Type: Books
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A