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ERIC Number: ED124166
Record Type: Non-Journal
Publication Date: 1976-Mar
Pages: 9
Abstractor: N/A
Reference Count: N/A
Formative Evaluation and Instructional Television; the Need, Problems, and Instruments.
Parer, Michael S.
Though instructional development models stress the importance of formative evaluation, techniques for the formal evaluation of video tape programs remain primitive. The attention, attitude, and adoption levels achieved can be assessed by use of the following evaluation instruments: (1) expert appraisal of script; (2) special questionnaires; (3) story board; (4) content analysis; (5) stop frame; (6) observation--personal or video; (7) eye movement; (8) demand for audio-video; (9) real time program analyzer; (10) eye contact; (11) distractor; and (12) multiple screen. This monograph provides a brief overview of each of these instruments and discusses their use in formative evaluation. (EMH)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A