ERIC Number: ED124017
Record Type: RIE
Publication Date: 1976
Reference Count: 0
The Development Function in the 1970's.
Frantzreb, Arthur C.
The development function of the 1970's is seen as a test of the management skills of policy-making trustees, decision-making administrators and sales management development officers to plan for and secure financial resources from constituents buffeted by new issues and new forces in American society, in the economy, and in the educational system. The development function is viewed as strictly a sales management function. A complicated formula is suggested involving such variables as governing boards, authenticators, sponsors/councils, academic and financial needs and plans, opportunities and prospects, research, volunteers, the asking process, a development plan, staff, budget, annual and capital giving, deferred giving schedules, and goals. Each of these factors are further identified and discussed. (LBH)
Descriptors: Administrators, Capital, Decision Making, Educational Administration, Educational Finance, Financial Support, Governance, Governing Boards, Higher Education, Income, Policy Formation, Program Development, Trustees
Frantzreb, Pray, Fenner and Thompson, Inc., 1500 Wilson Boulevard, Arlington, 22209 (free)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Frantzreb, Pray, Fenner and Thompson, Inc., Arlington, VA.