ERIC Number: ED123681
Record Type: RIE
Publication Date: 1976
Reference Count: 0
Can a Small Minority Institution of Higher Education Develop a Business Oriented Broadcast Management Curriculum?
Mancuso, Louis C.
Broadcast stations throughout the nation are being challenged by the Federal Communications Commission and by private organizations to hire blacks to fill job openings in production and management. Therefore, Xavier University of Louisiana decided to embark on a program to develop a broadcast management program under the auspices of the marketing division of the department of business administration and economics. Since the broadcast management concentration and the marketing area are closely affiliated, students are required to take courses from both disciplines. Specific curriculum suggestions for the four year program are outlined. Burgeoning enrollment in the new program exceeds expectations. (Author/KS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Broadcast Education Association (Chicago, March 1976)