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ERIC Number: ED123629
Record Type: Non-Journal
Publication Date: 1975
Pages: 211
Abstractor: N/A
Reference Count: N/A
The Effect of a Non-Simulation Game on College Students' Ability to Identify Selected Persuasion Techniques Employed in the Advertising of Health Products: A Pilot Study.
Yeakle, Myrna Anne
The primary purpose of this study was to investigate the effectiveness of "The Propaganda Game" in teaching selected persuasion techniques which may be used in the advertising of health products or services. The sample included 224 students in an introductory personal health course at Eastern Michigan University. The subjects were randomly selected for three groups: one group played "Propaganda" and then adapted it to provide health-related examples of the persuasion techniques. The second group played the game and did not adapt it. The third group was exposed to the persuasion techniques through a different instructional methodology (the inquiry method). The differences from pretest to posttest were determined and subjected to an analysis of variance. From the results, it was concluded that the game "Propaganda" was not as effective in influencing the learning of the selected persuasion techniques as was the inquiry method. The same was true for the adaptation of the game. Long-term retention was greatest for those who adapted the game. (Author/TS)
University Microfilms, P.O. Box 1764, Ann Arbor, Michigan 48106 (Order No. 76-10-071, MF $7.50, Xerography $15.00)
Publication Type: Dissertations/Theses
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A