ERIC Number: ED123429
Record Type: RIE
Publication Date: 1974
Reference Count: N/A
Career Information: Marketing and Distribution. Revised.
American Vocational Association, Washington, DC. Distributive Education Div.
A compilation of career information materials in the field of marketing and distribution is presented. The materials, produced in 1969-74, were collected from publishers; professional organizations; trade associations; individual businesses; colleges; universities; and Federal, State, and local government agencies. The materials were reviewed on their general publication data, contents, and style and format and then categorized as highly recommended, recommended, and useful. The materials are presented in 22 sections: (1) advertising services; (2) apparel and accessories; (3) automotive; (4) finance and credit; (5) floristry; (6) food distribution; (7) food services; (8) general merchandise; (9) hardware, building materials, farm and garden supplies, and equipment; (10) hotel and lodging; (11) industrial marketing; (12) insurance; (13) personal service; (14) real estate; (15) recreation and tourism; (16) transportation; (17) retail trade; (18) wholesale trade; (19) distributive education; (20) general--career selection; (21) general--jobs in industries or businesses; and (22) general--Federal, State, and local governments. The materials are presented in tabular form with information on the title and source, type of publication, year, number of pages, price, level of vocabulary, and National Vocational Guidance Association percentile rating. A list of monographs, guides, bibliographies, directories, career reference materials, and a directory of publishers are included. (EC)
Descriptors: Bibliographies, Career Education, Distributive Education, Marketing, Occupational Information, Resource Materials
Publication Sales, American Vocational Association, 1510 H Street NW, Washington, D.C. 20005 (Order Number 33370R, 1-9 copies, $1.00 ea.; 10% discount on larger quantities)
Publication Type: Reference Materials - Bibliographies
Education Level: N/A
Authoring Institution: American Vocational Association, Washington, DC. Distributive Education Div.