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ERIC Number: ED122832
Record Type: Non-Journal
Publication Date: 1976-Apr
Pages: 12
Abstractor: N/A
Reference Count: N/A
Children's Attention to Television: The Effects of Audio-Visual Attention Factors on Children's Television Viewing Strategies.
Mock, Karen R.
In order to examine the relationship of audiovisual factors and reading ability to children's television viewing strategies, the eye movements of 30 boys, aged 8 to 10 years, were recorded while they watched a televised display in which audiovisual factors varied systematically. Selected segments of "The Electric Company" were used to investigate production variables: video condition, audio conditions, instructions or an invitation to read, cues as to the location of print, movement vs. static print, repetition of format, repetition of content, and duration of exposure. Results of analysis of the eye movement recordings indicated a relationship between television viewing strategies and reading ability. Good readers oriented to the print on the screen significantly faster than average or poor readers and spent a significantly greater percentage of fixation time on the print. Poor readers made significantly more random and off-screen fixations. In addition, good readers made more left-to-right eye movements on print. Among the recommendations resulting from this study were: (1) the audio track should follow the onset of print with a delay long enough to orient to the print; and (2) cues should indicate the location of print. (Author/LS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A