ERIC Number: ED122824
Record Type: Non-Journal
Publication Date: 1974-Mar-4
Reference Count: N/A
Reviews of In-house Research on Sesame Street Target Children's Attention to Four Categories of Affect Segments.
Children's Television Workshop, New York, NY.
Data on the attention patterns of Sesame Street's intended target audience were analyzed and compared with data on middle-class children. Attention scores gleaned from a series of formative research studies performed in New York day care centers in 1972 and 1973 yielded the following conclusions: (1) within each of the four categories of affect segments analyzed, a range of low to high attention scores was observed; (2) Sesame Street target children preferred cooperation and anger affect segments over those involving fear and pride. Middle-class children differed from Sesame Street target children in attention to the affect areas of pride and anger, giving greater attention to pride and less attention to anger. (PF)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Children's Television Workshop, New York, NY.