ERIC Number: ED122822
Record Type: Non-Journal
Publication Date: 1973-Apr-10
Reference Count: N/A
Results of the Study on the Role and Penetration of Sesame Street and the Electric Company in Ghetto Communities.
Children's Television Workshop, New York, NY.; Yankelovich, Skelly and White, Inc., New York, NY.
The findings of a 1973 study covering the performance of Sesame Street and The Electric Company in ghetto communities are reported briefly. The steps taken to repeat the methodology of earlier Sesame Street studies are described. Data are given on: penetration of Sesame Street among preschool children in Bedford Stuyvesant, East Harlem, Chicago, and New York: frequency of viewing; loyalty to the program; Saturday viewing; viewing by older children; and mothers' assessment of the value of Sesame Street. Data from the first evaluation of The Electric Company include the number of children who have mentioned seeing the program at school and the number of preschoolers who watch it at home. (PF)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Children's Television Workshop, New York, NY.; Yankelovich, Skelly and White, Inc., New York, NY.
Identifiers - Location: Illinois (Chicago); New York (New York)