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ERIC Number: ED122821
Record Type: Non-Journal
Publication Date: 1973-Apr
Pages: 81
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
A Report on the Role and Penetration of Sesame Street in Ghetto Communities (Bedford Stuyvesant, East Harlem, Chicago and Washington, D.C.).
Children's Television Workshop, New York, NY.; Yankelovich, Skelly and White, Inc., New York, NY.
Three major themes dominated the results of a 1973 survey conducted for the Children's Television Workshop in ghetto areas of New York, Chicago, and Washington, D.C. First, comparison of survey data with data from studies conducted in 1970 and 1971 showed that Sesame Street had become an institution with ghetto children, its penetration and frequency of viewing growing with each passing year. Second, the program had demonstrated that it could overcome theproblems of being limited to UHF channels. Finally, it was found that The Electric Company, developed as a program for school-aged children, had attracted a significant viewing audience among two to five year olds as well. The survey results are presented in detail with verbatim quotes from mothers and children. (PF)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Children's Television Workshop, New York, NY.; Yankelovich, Skelly and White, Inc., New York, NY.
Identifiers - Location: District of Columbia; Illinois (Chicago); New York (New York)