ERIC Number: ED122819
Record Type: Non-Journal
Publication Date: 1970-Apr
Reference Count: N/A
A Report of Three Studies on the Role and Penetration of Sesame Street in Ghetto Communities (Bedford Stuyvesant, East Harlem, and Washington, D.C.).
Children's Television Workshop, New York, NY.; Yankelovich, Skelly and White, Inc., New York, NY.
In 1970, three studies were conducted for the Children's Television Workshop in the ghetto areas of Bedford Stuyvesant and East Harlem in New York City and Washington, D.C. The Bedford Stuyvesant study was designed to establish a reliable reading on the penetration of Sesame Street in low income areas and to determine whether or not the program was achieving its prime objective of servicing preschool, ghetto children. The results left no question that Sesame Street had achieved this goal. The East Harlem study, based on a smaller sample, was undertaken to see to what extent the program was equally successful with Puerto Rican children. Penetration of Sesame Street in East Harlem was 78%, compared to 91% in Bedford Stuyvesant. In both New York communities, penetration and a high level of daily viewing were aided by the availability of the program on more than one channel and numerous daily showings. In Washington, D.C.,the results further testified to the extraordinary performance of Sesame Street but also indicated how viewing is limited when the program is available only on one UHF channel. (Author/PF)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Children's Television Workshop, New York, NY.; Yankelovich, Skelly and White, Inc., New York, NY.
Identifiers - Location: District of Columbia; New York (New York)