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ERIC Number: ED122812
Record Type: Non-Journal
Publication Date: 1971-Oct-13
Pages: 9
Abstractor: N/A
The Electric Company Distractor Data: The Influence of Context.
Rust, Langbourne W.
As an extensive to an earlier report on pilot shows of The Electric Company that produced high and low visual attention in 2nd and 3rd graders, this study focuses on the effect of contextual attributes on the level of appeal. By analyzing sequences of presentations of bits of information, researchers found that bits of similar appeal levels tend to follow each other, and that the appeal of a bit is enhanced by following a bit with high appeal. While the attention given to one bit influences the attention given to the following bit, the influence extends no further. This suggests that high-value, low-appeal bits should follow high-appeal bits. Also, if a bit lasts more than one minute, its carry over effect diminishes. (EMH)
Publication Type: Books
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Children's Television Workshop, New York, NY.
Grant or Contract Numbers: N/A