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ERIC Number: ED122810
Record Type: Non-Journal
Publication Date: 1975
Pages: 12
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Cues and Attention to the Visual Display in Children's Television.
O'Bryan, Kenneth G.
Though previous research has attempted to correlate television viewing with educational outcomes, little research has been done to establish the links between modes of presentation, individual styles of learning, and achievement. Eye movements, for instance, are markedly responsive to differences in presentation, especially to such factors as the placement on the screen and the amount of animation used. The effectiveness of production variables depends on visual processing, and the processing style is, in turn, both the modifier of and modified by cognitive structure. Research using the children's program "The Electric Company" has shown that certain cueing techniques are powerful determinants of "looking" behavior. Future research will probably focus on the production techniques which most effectively modify the viewer's attention. (EMH)
Publication Type: Books
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Children's Television Workshop, New York, NY.