ERIC Number: ED122794
Record Type: Non-Journal
Publication Date: 1975-Mar
Reference Count: N/A
A Systems Evaluation of a Purposive Message: The "Mulligan Stew" ETV Project.
Olien, C. N.; And Others
The Mulligan Stew television series on nutritional principles for elementary school students was evaluated using a systems model. The study included student responses in eight schools and evaluation of responses from nutrition specialists, information specialists, television station personnel, and teachers. Agricultural college information specialists gave the most optimistic responses, and the most accurate estimates of audience reaction came from television station personnel. The greatest knowledge gain came in schools that used video tapes and in-class exercises together. Learning appeared to be a consequence of organized concentration on the concepts in a school setting. Further, this concentration was an outcome of an organized system that produced and delivered the series as a package to broadcast stations and schools. The results of this study generally support a systems model of information control for evaluating educational television programs. (CH)
Descriptors: Audiences, Curriculum Evaluation, Educational Research, Educational Television, Elementary Education, Elementary School Students, Media Research, Models, Nutrition Instruction, Program Evaluation, Programing (Broadcast), Publicize, Questionnaires, Student Attitudes, Systems Approach, Tables (Data), Teaching Methods, Television Research
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Minnesota Univ., St. Paul. Agricultural Extension Service.
Authoring Institution: N/A