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ERIC Number: ED122733
Record Type: RIE
Publication Date: 1976-Apr
Pages: 22
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Role of Women in Television: Avenues for Change.
Britton, Helen Ann
During the 1960's educators became aware that the role models presented by educational materials to minority children helped shape the role that the children ultimately occupied in the society. Similarly, it has been observed that the media presents a negative image of women which may result in unfulfilling role adaptation, a process which becomes more serious when, in later life, sex-appropriate behaviors have the effect of limiting career choices. As an increasing volume of literature draws into question the appropriateness of sex-linked personality traits, women have begun to demand that television presentations of females as male-dominated household functionaries be replaced by a more open vision which eliminates sex bias. (EMH)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Telecommunications Policy Research Conference (4th, Airlie, Virginia, April 21-24, 1976)