ERIC Number: ED122335
Record Type: RIE
Publication Date: 1976
Reference Count: 0
The Impact of Music Modality in the Perception of Moving Images.
Berg, Charles M.; Infante, Dominic A.
This study investigated the impact of the major and minor modes of a melody on perceptions of shots in a short videotape. One hundred forty-six undergraduate communications students from Queens College in New York were exposed to the experimental situation. Three variables were manipulated: the first shot portrayed a male actor who had either a happy, neutral, or sad facial expression; the second shot depicted either a favorable or unfavorable situation; and the sound track for each version of the videotape consisted of a melody in either the major or minor mode. Findings indicated that music modality influenced the perceived favorableness of the situation; that is, the major mode elicited more favorable responses, while the minor mode effected more unfavorable responses. (Author/KS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (Portland, Oregon, April 14-17, 1976)