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ERIC Number: ED122332
Record Type: Non-Journal
Publication Date: 1975
Pages: 65
Abstractor: N/A
Reference Count: N/A
Toward a Multi-Screen Television Aesthetic: Some Structural Considerations.
Zettl, Herbert
The basic potentials and requirements of multiscreen television presentations are explored in this paper. The major theoretical arguments for utilizing the multiscreen approach involve the progressively complex nature of the world: the instantaneousness of the moment, the experiential density, and the multiplicity of viewpoints. There is a communication deficiency in that the media are not used to their full communication potential to represent these existential phenomena. A second research approach was used to identify and analyze some of the structural elements and peculiarities of multiscreen presentations. Several conclusions were drawn from the preliminary findings of this research. First, divided screens are preferable to multiscreens. Second, a three-screen horizontal configuration is probably the most versatile arrangement, capable of presenting simultaneously the past, present, and future of one story; three spatial entities; and three separate, yet related, space-time environments for discussants. Finally, the perception of separate screens as an organic whole is accomplished by placing the screens as close as possible to each other, using theme, black screen, shot intensity, and vector structure to produce the gestalt. Technical aspects of production are also discussed. (MKM)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A