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ERIC Number: ED122315
Record Type: Non-Journal
Publication Date: 1974
Pages: 23
Abstractor: N/A
A Comparison of Intra-Personal and Inter-Personal Agendas of Public Issues.
McCombs, Maxwell; Snow, John Ben
The purpose of this study was to determine the differences in agenda setting of public issues in terms of their relative importance when two separate frames of reference were present in question formation. Specifically, 302 sophomore males from Syracuse University were asked to order issues in an intrapersonal context ("Which of these problems is the most important personally?") and in an interpersonal context ("Which of these problems have you talked about most frequently in the last month?). The reason the issue was considered important and the type of media deemed most relevant in forming opinions was also measured by self-report. Findings indicate little variation in agenda setting at the aggregate level, but considerable differences at the individual level, especially when questions are phrased in the interpersonal context. For intrapersonal items, TV and newspapers dominate the media as the most influential media type, and in the interpersonal context, TV dominates all but one issue. Finally, shift in frame of reference produces differences in the stated reasons for placing an item at the top of the agenda. In the intrapersonal context, respondents cite direct, personal effects, while in the interpersonal context direct reference to agenda setting is made. (KS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A