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ERIC Number: ED122278
Record Type: Non-Journal
Publication Date: 1975
Pages: 26
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
A Test of the Ludenic Newsreading Theory Using R-Factor Analysis.
Dozier, David Michael
William Stephenson's ludenic newsreading theory, which asserts that the newsreading situation is not one in which information is passed from a communication source to a receiver, but one in which the individual plays with communication, is examined in this study. Four postulates from the theory are tested in relation to student newspaper demands: Play elements are involved in demands made on an ideal student newspaper; a factor, or factors, reflecting the demands of mature newsreaders will emerge through factor analysis of ideal newspaper demands; a factor, or factors, reflecting the demands of pleasure readers will emerge through factor analysis of ideal newspaper demands; and a factor, or factors, reflecting the demands of nonpleasure readers will emerge through factor analysis of ideal newspaper demands. It was found that if the absence of play among potential newsreaders is positively correlated with nonreadership, then play's primacy as an exploratory construct is supported. Recognition of the utility of play could provide media practitioners with a perspective from which to evaluate demands for entertainment, mature play, moral responsibility, and social utility. The theory deserves further exploration. (RB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A